Overcoming the Hiring Challenge: The Role Marketing Can Play

Recruiting and hiring good talent has been a pervasive problem in the better building industry for some time now. Whether it's finding strong recruits for your business, or retaining valuable crew members—we've heard from contractors across the country that the hiring challenge has been monumental in 2021. What does this mean for our industry, and what role can marketing play to help solve this problem? Watch as we talk through the challenges of recruiting and hiring for HVAC, home performance, and solar, as well as actionable marketing tactics that you can utilize to address the problem.