In the last 2 years, the solar industry has become addicted to purchasing leads and this is a problem. Purchased lead quality is declining and it’s dangerous to rely on a single lead source to try and grow a business. While other marketing channels are also becoming less effective (canvassing, telemarketing), generating your own leads is still effective and profitable.
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Can SEM campaigns be profitable?
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What are the elements to a successful campaign?
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SEM vs lead buying economics
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How do you define and track success?
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How do you research competitors' keywords?
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How do you pick your keywords?
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