Marketing Electrification: How to Target the Anti-Fossil Fuel Audience

Electrification is a massive business opportunity for contractors in the HVAC, solar, and home performance industries. The large and well-resourced anti-fossil fuel audience is a key driver in the electrification market, but many contractors we talk with worry about alienating the rest of their prospective customers with the wrong marketing strategy. Watch Energy Circle Founder and CEO Peter Troast discuss the best digital marketing tactics that you can use to promote electrification services and target this important audience while continuing to appeal to everyone else.