Local Service Ads: Overhyped or a “Google Guaranteed” Success? With Special Guest Paid Search Manager Cassandra Hutcheson

Local Services Ads, also known as Google Guaranteed, are generally considered to be an attractive advertising option–their price is fixed and you only pay for leads. However, the question remains: is Google's answer to hands-off lead flow as good as it sounds? Are LSA's overhyped–or worth adding to your paid search marketing mix? How much of your lead volume can you count on from LSA's? And what is their role alongside regular pay-per-click Google advertising? During this webinar CEO and Founder Peter Troast joins Paid Search Manager Cassandra Hutcheson for a spirited discussion regarding the efficiency and effectiveness of Google's Local Service Ads!