Google Loves Expertise, Authority, and Trust (E-A-T): A Big Opportunity for High Performance Building Contractors

EAT isn’t just what you do when you have a good meal in front of you—it’s also a fundamental component of Google’s Page Quality Rating, which they use to discern the purpose and benefit of your website’s content.

Watch CEO and Founder Peter Troast unpack the EAT acronym and the individual components of Expertise, Authority, and Trust. Peter will talk through what Google is looking for, and how you can make sure your website fits the bill for these qualifications.