This training is specifically for HVAC, Home Performance, Solar, and Insulation contractors who are interested in ways to promote their business, enhance brand engagement, and increase SEO through the proactive approach of readying their digital marketing plan for the rise of question based search.
After attending the 30-minute training, you will be able to answer the following questions:
1. Where on my website can I have the answers to common search queries?
2. What is the difference between long tail and short tail search queries?
3. How does Alexa or Siri decide who to recommend when asked?