Confronting the Demand for Price Transparency

Top ranking keywords for the service industry often revolve around cost—your customers are going online to compare prices. How can you avoid the race to the bottom with the big box stores and stay focused on the advantages your business has over Home Depot and Lowe's without losing all your online traffic? In this webinar, Energy Circle Founder and CEO Peter Troast will lay out strategies for how you can play the pricing game without sacrificing your search engine rankings for your HVAC, home performance, or solar business.