April 10, 2019
What does a logo say about your business? We updated the Energy Circle logo to closer reflect the changes and innovations in the HVAC, home performance, and solar industries. Learn more about how we approached the logo redesign, including its...
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April 2, 2019
What can be learned in the HVAC and home performance industries, using a year's worth of data on Google's latest paid search product — Local Services Ads? Energy Circle compares LSA performance to other paid search tactics, and recommends how you...
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March 27, 2019
In the first part of our digital marketing series "Challenge Accepted," Energy Circle takes a look at the ask and the challenge of successfully marketing heat pump water heaters for your HVAC and home performance business. From messaging to...
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March 20, 2019
Contractors in the HVAC, home performance, and solar industries face a unique challenge of overcoming Google's proximity bias. Learn more about how Google is handling the proximity bias for service area oriented businesses — and how you can rank...
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March 12, 2019
Companies in the HVAC, home performance, and solar industries often have difficulty taking high quality photos of their projects; but with the right app, gathering high-quality photos can be simple. Learn more about how to make great images for...
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March 5, 2019
Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the home by incorporating smart thermostat technology, security cameras, smart light bulbs and much more. But the integration of voice activated “assistants”...
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February 27, 2019
Focusing your marketing strategy around one or two key goals or services can generate more leads for your HVAC, home performance or solar business — and even make your other services more prominent in search. Learn more about the power of...
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February 19, 2019
In this "Stories from the Road" blog post, Energy Circle's Peter Troast and Chris Davis share their experiences at the nation's top industry conferences, including Solar Power Northeast, Better Buildings by Design, Home Performance Coalition, and...
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February 13, 2019
Adding City Pages to your website is a great way to incorporate geo-specific text into your content and give you an edge over the competition in local search. Find out what makes a great City Page — and how to make City Pages work for your HVAC,...
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February 6, 2019
Learn how Google's bias towards searcher proximity could be costing your HVAC, Solar or home performance business valuable leads. The digital marketing experts at Energy Circle talk you through tactics to overcome Google's proximity bias for an...
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