We are working with our clients around the clock to help craft careful, direct messaging for their customers and service area communities. Below is a list of resources that home performance, HVAC, and solar companies can use to get out ahead of the evolving COVID-19/coronavirus crisis and take a strong position as a leading local business. Included are ideas for blogs, emails, social media, and more, as well as links to examples of already published material from some of your colleagues across the country. This page will be updated continuously moving forward, so feel free to bookmark and check back in, or to reach out to our team for assistance.
Energy Circle-Provided Resources
- Draft of Company Statement Outline
- Recommended Communications Strategies
- What Should I Tell My Customers About Coronavirus?: Communication Ideas for COVID-19 Blog
- What Should I Tell My Customers About Coronavirus? Webinar
- COVID-19 Strategies Part 2: Evolving Communication Approaches & How to Prepare for the Rebound Blog
- COVID-19 Strategies Part 2: Evolving Communication Approaches & Preparing for the Other Side Webinar
- Working on the Business: How to Self-Assess & Determine Your Plan During the COVID-19 Crisis Webinar
- Marketing the Healthy Home Concept to Homeowners During COVID-19 blog
- Key Elements of a Healthy Home Marketing Strategy in a Time of COVID-19 webinar
- How Efficiency Programs, Utilities, and Manufacturers Can Accelerate the COVID-19 Rebound blog
- Marketing Through the Crisis: How Programs, Manufacturers, & Utilities Can Help Accelerate the COVID-19 Rebound webinar
- COVID-19 Google Ads Impact Report - April 2020 blog
- What Our New “Low-Touch” World Means for Contractors Webinar
- How Contractors Can Adapt to the New "Low Touch" World blog
- Special Panel Discussion: How contractors are coping with different homeowner types during COVID-19 Webinar
- Customer Reviews: Harnessing Goodwill & The Right Content in the COVID-19 World Webinar
- Reopening Checklist for HVAC, Home Performance, and Solar Contractors: Marketing Practices for a Strong Comeback Webinar
- Getting the Right Customer Reviews & Harnessing Goodwill During COVID-19 Blog
- How to Own Your Solar Lead Generation Strategy in Our New Low-Touch World Webinar
- Marketing in the Era of COVID-19: An Update 5 Months In Webinar
- IAQ Devices—What's Out There and What Do They Offer: Special Guest Panel with Joe Medosch of Hayward Score Webinar
- Contractor Conversation: Marketing for Insulation and Ventilation—Priorities at Odds in the COVID-19 Era Webinar
- A Closer Look at Ventilation: Part 1 - How COVID-19 Is Making the Case for Fresh Air Systems blog
- A Closer Look at Ventilation: Part 2 - COVID-19 and Your Office HVAC System blog
- A Closer Look at Ventilation: Part 3 - Can Our Office HVAC System Meet COVID-19 Guidelines? blog
- 3 Portable Indoor Air Quality Sensors Worth Your Time blog
- 3 Major Ways COVID-19 Has Impacted the HVAC, Home Performance & Solar Industries - And How to Shift Your Digital Marketing Strategy blog
- Our Search for ACH: Determining Infiltration with a Blower Door Test blog
- Marketing Strategies for Winning Whole House Ventilation Jobs blog
- See Full April 2020 Google Ads Performance COVID-19 Impact Report
- See Previous Updates from the Energy Circle Search Data Set
Examples of Company Statement Communications
- EcoPerformance Builders, California (home performance)
- Insource Renewables, Maine (solar, heat pumps)
- Healthy Home Energy & Consulting, New York (home performance)
Relevant Industry News
Forbes magazine articles about the CARES act and SBA Paycheck Protection Plan:
March 28 (mostly about the PPP)
March 29 (mostly about the CARES act)
Information from the SBA itself, about the Paycheck Protection Plan
COVID-19 general starting point for the SBA
ACCA Calls for HVAC Contractors to be Declared "Essential Services"
ASHRAE COVID-19 (CORONAVIRUS) PREPAREDNESS RESOURCES
Facility Executive: COVID-19: HVACR Organizations Promote Essential Status
We're following this effort closely, and encouraged to see industry organizations lobbying on behalf of businesses and workers in the HVACR and home services sectors, asking state and local governments to classify HVACR and related services as "essential" during the implementation of other policies aimed at slowing the spread of COVID-19. We will continue to post updates on this and other efforts to support home services businesses so they can continue to support their customers during this time.
- March 20 - Update from ACHR News: https://www.achrnews.com/articles/142866-organizations-call-for-hvacr-to-continue-during-coronavirus-crisis
Resources for the Solar Industry
- Subscribe to Ohm Analytics' Weekly Solar Activity Tracker: Monitoring the impact of the COVID virus and eventual rebound on the Solar Industry by tracking solar permits and other records in major solar markets in the U.S.
- Solar Energy Industries Association (SEIA) COVID-19 Resource Guide: Offering guidance for Solar Installers, EPCs and O&M Service Providers on Managing Through the COVID-19 Pandemic