May 22, 2019
As the temperatures rise, so will the phone calls from homeowners desperate to fix their air conditioners. If you run an HVAC, home performance or solar business, how can you prepare your customers to avoid the rush? Energy Circle walks you...
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May 15, 2019
Take a look at the challenges and recommended strategies for marketing total home and building electrification services — and learn how HVAC, home performance and solar contractors can communicate the financial and environmental benefits of...
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May 8, 2019
How can you know your HVAC, solar, or home performance website is ready for a facelift? Energy Circle walks you through the four signs you may need to refresh your content, update your service pages, and upgrade the functionality of your website...
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May 1, 2019
Digital marketing trends are continuously evolving, especially in the solar industry. Learn about the latest trends in solar marketing — including the growing demand for live chat, more engaging Google My Business features, leads from Project...
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April 24, 2019
How can you turn a run of the mill basement job into an opportunity to educate your customers on the building science expertise of your HVAC or home performance company? Learn how to turn everyday experiences into conversion-oriented content for...
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April 17, 2019
Part two of our digital marketing series "Challenge Accepted" takes a look at the ask & the challenge of successfully marketing healthy home services for your HVAC & home performance business. From avoiding the pitfalls, to messaging...
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April 10, 2019
What does a logo say about your business? We updated the Energy Circle logo to closer reflect the changes and innovations in the HVAC, home performance, and solar industries. Learn more about how we approached the logo redesign, including its...
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April 2, 2019
What can be learned in the HVAC and home performance industries, using a year's worth of data on Google's latest paid search product — Local Services Ads? Energy Circle compares LSA performance to other paid search tactics, and recommends how you...
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March 27, 2019
In the first part of our digital marketing series "Challenge Accepted," Energy Circle takes a look at the ask and the challenge of successfully marketing heat pump water heaters for your HVAC and home performance business. From messaging to...
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March 20, 2019
Contractors in the HVAC, home performance, and solar industries face a unique challenge of overcoming Google's proximity bias. Learn more about how Google is handling the proximity bias for service area oriented businesses — and how you can rank...
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