Consumer sentiment surveys indicate that Americans are sour on the country's economic prospects, and those feelings, in combination with high interest rates, are having a clear impact on homeowner willingness to invest in home upgrades. Many business owners are understandably hesitant about spending money when revenue is down. But tough economic times are simply a marketing challenge. When demand for our services doesn't occur naturally, marketing is the antidote.
In this webinar, Energy Circle founder and CEO Peter Troast discusses what we're hearing and seeing from our clients and industry experts on how the HVAC, home performance, and solar industries are doing. He also explains specific marketing tactics that can help contractors navigate challenging economic times.
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