Social Influence & Solar: How Non-Residential Installs Are Driving Residential Business

Most purchasing decisions are affected by social influence, and solar panels are no exception. If you own a solar business, you've probably seen social influence in action between homeowners—it's why referral programs are so successful. But according to new research, there's another angle that could change the way you think about selling solar.

In this webinar, Energy Circle Founder and CEO Peter Troast unpacks the pivotal findings of this research. You'll learn how non-residential installations—particularly from organizations like nonprofits, churches, and schools—surge residential solar adoption and, more importantly, how you can leverage this insight to grow your solar business.