Marketing to Low-to-Moderate Income Homeowners: Leveraging the Inflation Reduction Act

The provisions of the Inflation Reduction Act have changed the landscape for opportunities to access rebates and incentives which may enable low-to-moderate income households and homeowners to invest in home performance improvements. With these exciting opportunities at hand, contractors are uniquely positioned to offer services to new demographics and audience segments. How can you ensure you're leveraging these opportunities to drive business and appeal to these interested homeowners?

Energy Circle Founder and CEO Peter Troast explains tactics and strategies to leverage your digital marketing in order to take advantage of the Inflation Reduction Act as it relates to LMI audiences and homeowners.