Marketing Heat Pumps: What Keyword Search Data Tells Us About the Consumer Mindset

Heat pump sales have exploded and remain a top-of-mind topic for homeowners, contractors and programs pushing electrification. While we in the industry understand this technology, we know from the search landscape that homeowners remain confused. Ductless? Ducted? Mini-split? Cooling? Cold climate heating? Google data gives us a window into just how consumers see this new technology, and where some of the misunderstandings are.

During this webinar Energy Circle Founder and CEO Peter Troast talks through what the keyword search data accrued by the Energy Circle team tells us about the consumer mindset surrounding heat pumps, and how you can mobilize this data to benefit your marketing strategy. Check it out!