Events, tabling, and door-to-door canvassing have long been staples of a solar company’s lead mix. In a Covid world, these high touch tactics may be off the table for a long time to come. The challenge is compounded by the decline of an obvious alternative--purchased leads--because lead aggregators rely heavily on many of these same in person tactics. All this points to the need for companies to increase their independence, and improve the performance of channels not dependent on face-to-face approaches to sourcing customers.
In this webinar Energy Circle Founder and CEO Peter Troast focuses on how to build a self-owned lead generation engine for your solar business, the value of looking at lead-gen marketing as a business asset, and how to succeed in an increasingly competitive digital landscape, with special consideration for the needs of our new low-touch world.
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