AI seems intent on disrupting the way we search online. ChatGPT Search launched on Halloween, Perplexity has 10 million users, and Google has fully integrated AI into search results. There's never been anything like this that could dethrone Google's dominance. What does all this change mean for the way homeowners find contractors? Is it possible to optimize for being found in AI? Will AI resurrect the importance of old school directories like Yelp or Angi?
On November 6, Energy Circle Founder & CEO Peter Troast gave an overview of the different ways that AI technology and organic search are intersecting—including the Energy Circle team's investigation into how ChatGPT Search, Perplexity, and Google Gemini treat contractor and home performance-related searches, and what this may mean for your business.
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