Homeowner Demand for Solar: Tactics to Mitigate Current Objections

The current market has complicated the landscape of consumer demand for solar installation. Inflation, economic uncertainty, the housing market, a drop in the Consumer Confidence Index, and other factors all contribute to a lessening demand for solar energy services. However, there are a number of digital marketing strategies and tactics that solar contractors—and all home services contractors—can utilize to reduce the impact of these and other consumer concerns.

In this webinar CEO and Founder Peter Troast and Director of Solar and Digital Marketing Strategy Abby Yolda in conversation around effective, dynamic marketing strategies to drive solar lead generation and improve homeowner demand for solar contracting services.