Heat Pumps: How Customers Search For What They Want

Consumer awareness around heat pumps continues to evolve and shift as the technology improves and the interest in whole-home electrification methods continues to grow. Search trends guide our understanding of how—and why—homeowners search for information regarding heat pumps and their installation, and this information can be vital to contractor mastery of meeting customers' heat pump needs.

During this webinar CEO and Founder Peter Troast offers an engaging 30-minute conversation about what search trends are telling us about heat pumps—and how HVAC, home performance, and CAP contractors can leverage that information.