The Evolution of Third Party Reviews: More than Just Stars

We’re used to judging a review by its stars—specifically, by how many stars a review has. However, the power a review holds is more nuanced than that, and the sophistication of your review management strategy depends upon managing the customer sentiment analysis expressed in your reviews as well as whether they’re simply a “good” or “bad” review.In this webinar, we discuss the power of the content of your customers’ reviews, and how to leverage quality customer sentiment analysis to improve your reputation management, enhance local SEO, and drive leads.