Does pay-per-click (PPC) advertising belong in your mix? Here's how to evaluate

Pay-per-click advertising can be a valuable arrow in your digital marketing quiver, especially when deployed strategically. With that in mind, how do you decide if its a tool that can benefit your HVAC, home performance, or solar business—and further yet, allocate budget and maximize return on investment?

Watch Energy Circle CEO and Founder Peter Troast as he discusses the considerations around including Google Ads search engine marketing, display ads, Bing pay-per-click advertising, and more in your marketing mix.