Contractor Conversation: Marketing for Insulation and Ventilation—Priorities at Odds in the COVID-19 Era

While heating season creeps up upon us, the traditional marketing shift to insulation services, cozy-at-home messaging, and shoring up drafty homes is, this year, at loggerheads with the increased focus on IAQ and healthy home performance. In light of the emphasis on ventilation as a priority in the COVID-19 world, how can these two industry priorities play together?

Peter Troast is joined in discussion by industry expert Kevin Brenner of Healthy Home Energy on how they're handling this autumn's unique marketing and service challenges.