AI (artificial intelligence) technologies like ChatGPT are likely to result in a flood of web page and blog content within the HVAC, home performance, and solar sectors—but that doesn't mean it will be accurate, authoritative, and reflect real-world building knowledge. This creates a competitive edge opportunity for companies and individuals who want to separate themselves from the coming tidal wave of generic website copy generated quickly and cheaply by artificial intelligence. In this sea of sameness, you can create content—either with or without the help of AI—that reads and performs better for humans and search engines alike.
In this webinar, CEO and Founder Peter Troast and Senior Content Strategist Cory Allyn lay out Energy Circle's recommended strategy for putting the human in your content and truly standing out.