Odds are, if you're hearing about your local utility company these days, they're likely in hot water. Public sentiment and trust for these companies is at a low, and this presents challenges for companies in related industries. How do you avoid getting wrapped up in a larger company's PR mess? Should you stay as far away from the conversation as possible, or enter the scrum with swords drawn? Are there opportunities to use one company's PR fiasco to your advantage?
In this webinar, CEO and Founder Peter Troast will present strategies for navigating these tricky waters, breaking down just how fine a line exists for local businesses operating alongside private utility companies.