Taking Your Audit Beyond the Envelope: Part 2—Marketing & Messaging Tactics To Sell an Expanded Building Science Approach

High performance contractors differentiate their companies by establishing themselves as building-science oriented, including the potential for expanded diagnostic processes that go beyond blower doors, infrared cameras, and combustion safety. New tools are helping companies—particularly those adding mechanical services to their offerings—gather building-science-focused data accurately and quickly, improving the quality of work.

But taking a data-driven approach is only one half of the battle—you won't maximize its benefits if your customers don't understand and appreciate how it makes you different from competitors.

In this webinar, Energy Circle CEO and founder Peter Troast discussed effective marketing strategies and key messaging points that help turn your cutting-edge diagnostic approach into more work and bigger ticket jobs.