At Energy Circle, we believe that great marketing starts with a deep understanding of the industries we serve. That’s easy to say, so why not share some specific examples of this principle in action? Today’s post sheds insight into our long-running policy that every single team member at Energy Circle undergoes basic training and education in building science principles from the Building Performance Institute.
This training culminates with an exam to test what we’ve learned. The entire Energy Circle team has either earned a Building Science Principles Certificate of Knowledge, or is currently on track to!
Recently, some of our newest team members earned their certificates, so we thought it would be fun to put together a video illustrating how we hold ourselves to the same high standards of knowledge and expertise that we expect from the industry leaders we serve.
Why This Matters for Our Clients
The industries we serve are complex, technical, and ever-evolving. In today’s competitive markets, it’s critical that high performance contractors not only explain their services in homeowner-friendly language, but also show what makes their building-science approach different from competitors.
This applies to anyone doing marketing work on their behalf, too. Home performance, solar, and HVAC contractors don’t just need savvy marketing professionals—they need marketing professionals who also understand the science behind their services.
With BPI’s Building Science Principles training, our team has a clear understanding of building performance, energy efficiency, and the systems that make homes healthier and more sustainable. Now to be clear, our training is not the same as being BPI certified. You’re the actual building science experts. But it does mean that when you work with Energy Circle, you’re working with a team of knowledge marketers that are already comfortable and familiar with many building science-based technologies, services, and principles, including:
✅ Heat pumps & electrification
✅ Blower door tests & air sealing
✅ Ventilation & indoor air quality
✅ Energy assessments & whole-home solutions
Marketing Backed by Building Science
At Energy Circle, we don’t just market high-performance homes—we understand them. That’s why our clients trust us to create compelling, informed, and results-driven marketing strategies that reflect the real value of their work.