March 17, 2021
Google doesn't tell us much about what determines better search rankings for your website, but we do know that they are looking for: expertise, authority, and trustworthiness. Energy Circle uncovers how the E-A-T concept can be used in the better...
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March 3, 2021
Google's Local Services Ads allow your business to run geo-targeted ads and pay for leads directly, and we're following the best methods for optimizing LSA's to maximize leads and get the most ROI. Find out how review management now plays into...
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February 17, 2021
Learn about the differences between popular streaming ad services like Spotify, Hulu, and Pandora, and which platforms make sense for marketing your HVAC, solar, or home performance business in Part 3 of our series on Streaming Advertising....
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February 10, 2021
Recap Energy Circle's recent webinar panel discussion with short video excerpts that get to the heart of what contractors in the better building industry are taking from 2020 and how they are planning to grow their HVAC, home performance, and...
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January 26, 2021
Our content series on streaming advertising continues with advice on how to integrate streaming ads into your digital marketing mix and create video and audio content aimed at attracting new customers for your HVAC, home performance, or solar...
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January 20, 2021
Has streaming become the new "television"? Learn how 2020 affected how businesses in the HVAC, solar, and home performance industries are advertising on streaming services like YouTubeTV, Hulu, Spotify, iHeartRadio, and more. Energy Circle offers...
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January 13, 2021
Are you up to date with the latest in local search marketing? Energy Circle shares our big takeaways from the recent 2020 Local Search Ranking Factors Report, along with seven actionable steps your HVAC, solar, or home performance company can...
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January 6, 2021
Look into Energy Circle's crystal ball—here are 17 predictions we're making for digital marketing and the home performance, HVAC, and solar industries in 2021. From new energy policies to the world of virtual appointments and rising advertising...
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December 30, 2020
The federal solar tax credit, also known as the investment tax credit (ITC), has long reigned as one of the best solar energy incentives in the United States.
December 16, 2020
The digital marketing experts at Energy Circle break down the difference between DIY and managed website solutions for your HVAC, solar, home performance, or better building business, and the pros and cons of a managed website versus a DIY option...