April 22, 2020
What is the data saying about how homeowners are searching for healthy home solutions, and how can your home performance or HVAC business adjust to meet the needs? Energy Circle discusses recent Google search trends, and how you can use the...
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April 1, 2020
We're now a month into actively monitoring the impact that the COVID-19 pandemic is having on Google Ads performance and user search trends in the HVAC, Home Performance, and Solar industries and we are beginning to see cl
March 26, 2020
Take action during uncertain times to help your solar, HVAC, or home performance business with resources available from Energy Circle. Learn more about how to best position your business to rebound from the coronavirus, as well as our suggestions...
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March 13, 2020
Get your home performance, HVAC, or solar company out ahead of spreading news about COVID-19/coronavirus. In the middle of a rapidly changing situation, Energy Circle offers some suggestions for clear, transparent communication with your...
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March 11, 2020
Now that it has been two years since the rollout of Google's, Local Services Ads, will this paid search product finally pay off, or are your digital marketing dollars better spent on a comprehensive PPC strategy? Energy Circle takes a dive back...
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March 3, 2020
Improve your local search ranking and overcome the challenges that Google creates for service area businesses. Learn more about how “proximity bias” can negatively affect a customer’s ability to find your business online, and three digital marketing... Read more
February 26, 2020
Find out what happens during Energy Circle’s year-round conference appearances! Go behind the scenes with video footage and photos from two of our early 2020 conferences in Saratoga, NY and Burlington, VT, and learn how we can help your home...
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February 19, 2020
When we look at a digital marketing account’s performance, we generate monthly reports that tend to be around 20 pages and look at some 50+ metrics (many more when adding in varying date and channel dimensions).
February 12, 2020
What does 2020 hold for legislating the fight against climate change? Stay abreast of the changes in policy that will affect the HVAC, solar, and home performance industries. Energy Circle discusses policy change at the local, state, and federal...
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January 29, 2020
Learn how to better track the calls that your HVAC, home performance, or solar business gets from your Google My Business listing, by integrating CallRail into your digital marketing strategy. Energy Circle covers the benefits of call tracking,...
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