November 6, 2018
Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look...
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October 23, 2018
A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own... Read more
October 18, 2018
Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide...
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October 12, 2018
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for... Read more
October 5, 2018
Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don't know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC...
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September 21, 2018
If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work?... Read more
September 14, 2018
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that... Read more
September 7, 2018
In today's digital world, it's easy to feel like you're missing out on major revenue when you're not marketing on every possible social media channel. You're likely already taking advantage of Facebook, but have you explored Instagram?
August 31, 2018
Take a look at the digital marketing trends for HVAC, insulation & home performance contractors as summer comes to a close: staying atop your Google My Business Page, prospect behaviors, Google's Local Service's Ads and more from the digital...
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August 23, 2018
Google is making constant changes to the Google My Business knowledge panel – that critical rectangle of information the appears when someone searches for your business by name. Most of those recent changes have been for the good; but this one,...
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