December 30, 2020
The federal solar tax credit, also known as the investment tax credit (ITC), has long reigned as one of the best solar energy incentives in the United States.
December 16, 2020
The digital marketing experts at Energy Circle break down the difference between DIY and managed website solutions for your HVAC, solar, home performance, or better building business, and the pros and cons of a managed website versus a DIY option...
December 11, 2020
What truly makes a website "work"? How do you ensure your website design and functionality drives conversions that can generate leads for your HVAC, solar, or home performance business? Read on as we explore the essential components of a high...
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November 25, 2020
This year at Energy Circle we've been thinking about our mission and how it connects to the greater world, including issues of anti-racism and environmentalism. Read about how our commitment to intersectional environmentalism connects to our...
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November 11, 2020
These four articles (and one podcast) will help you prepare for the end of the year when it comes to digital marketing for your home performance, solar, or HVAC business. Energy Circle is staying on top of all of the changes in the digital...
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October 28, 2020
Learn more about effective digital marketing strategies for winning bigger ventilation projects from the experts at Energy Circle. See how interest around ventilation services is on the rise, and how HVAC and home performance contractors...
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October 21, 2020
Google's Local Service Ads allow businesses, like HVAC and better building contractors, to run prominently displayed ads, geo-targeted at their service area, and pay for leads directly. As Google expands the LSA product, adding features like...
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October 7, 2020
How much natural air leakage do we have in our office? We scheduled a blower door test to find out, and to see if we could reach the recommended ACH levels recommended by prevailing health experts. Watch a video to see what our blower door test...
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September 30, 2020
Google and its properties such as Google My Business continue to dominate the local search field, but may face competition from Apple's foray into local search with its new Apple Maps functionalities. What does this mean for other review...
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September 16, 2020
Six months into the Coronavirus pandemic, we're taking a look at some of the biggest ways COVID has impacted the HVAC, home performance and solar industries and discussing how to pivot marketing strategies to address these changes