If you are considering adding heat pump installation or service to your list of services as a home performance or solar business, you’re going to want to make the strongest start possible. Bethany Violette and Cory Allyn brave the digital “game" of adding a service to your existing offerings so you can come out swinging as a heat pump competitor in your service area.
Local Market Evaluation: Competitor analysis, distributor relationships, and customer base opportunities.
Staffing & Training: Hiring or training specialists.
Preparing to Go to Market: Updating your marketing strategies.
Beta Testing: Using loyal customers for initial installs.
Full Rollout: Launching and marketing your new service.
Want to get a more in depth look at how you can accomplish these steps when it comes to your digital marketing? Check out our recent webinar on the topic.