Should You Be Running Paid Search Ads? | Energy Circle

Should You Be Running Paid Search Ads?

By Emily Silverman |

When implemented correctly, paid search can help you target customers who are ready to buy, at the exact moment they are thinking about your services. But paid advertising costs money, and it’s not always the right place to put your marketing dollars. If you’re not sure whether you’re ready to start a paid search campaign, follow this marketing decision tree. 

paid search strategy decision tree

 

 

Have questions about paid search? Contact the PPC experts at Energy Circle to learn more about our search engine marketing services.