Hot Takes on the Electrification Movement from Industry Leaders | Energy Circle

Hot Takes on the Electrification Movement from Industry Leaders

By Emily Silverman |

The conversation around building decarbonization and electrification is ramping up across the country, and not just among industry professionals—mainstream media is taking notice and electrification has become a buzzword for consumers to latch on to. 

At Energy Circle, we’ve been thinking a lot about electrification as it relates to market demand. Is market demand pushing for electrification, or are programs and incentives the driving force? 

The state of California, thanks to early adoption, provides a prototype. We spoke to two of the leading electrification experts in California about how the market has progressed there and how other parts of the country might follow suit. 

Meet the Panel 

Charlie Cormany: Executive Director of Efficiency First California

Keith O-Hara: Owner and Operator of Eco Performance Builders

Catch the Highlights

Keep watching for hot takes from the conversation, and check out our latest webinar to listen in full. Or, click on the headline topics below to skip to the timestamped discussion of the video.



Policy Is the Spark that Started the Electrification Fire 

  • Policy/legislation in CA is pushing for an all-electric future with clean energy: 7:13 - 8:19

  • State mandated deadlines: 9:18-9:49

  • Gas bans: 11:34

Change in Homeowner Demand Hasn’t Quite Happened Yet 

12:03-12:58 

People Want Fossil Fuel Out of Their Homes 

17:17-17:43

Positioning Yourself as the Expert Brings Leads 

18:12-18:39 

Heat Pumps Drive Whole Home Jobs 

21:40-23:09 

Don’t Wait for Heat Pump Tech to Get Better: It’s Already Great 

30:26-32:00

Envelopes and Electrification Go Hand in Hand 

33:30-34:05

Inverter Technology Is Changing the Game 

35:52-37:46

Electrification Is a Transition Not a Fad 

39:13-39:42

You Can’t Just Box Swap Heat Pumps 

40:30-41:05

You Need Higher Quality Contractors for Heat Pumps 

41:18-42:02

There’s Money to Be Made & First Movers Will Make It 

51:05 - 51:34 

Setting Customer Expectations Is Key 

53:30-54:37

There Are Valid Concerns About Heat Pumps

54:52-56:49



There’s money to be made in electrification. Energy Circle can help you become a first mover in the emerging market. Schedule a free evaluation today.