By Jake Van Paepeghem |
ONE MINUTE MARKETING
Overwhelmed by the amount of acronyms and marketing shorthand being used in the industry today? If you’re running a home performance, solar, or HVAC company, it can feel like you have to learn a second language (“Marketing Speak”) just to grasp some of the fundamentals of digital marketing. In today’s One Minute Marketing video, we’re here to help, with a quick review of some of the most common acronyms you’re likely to hear: