This past year was a big one for the solar, HVAC, and home performance industries. Heat pumps continued to rise in consumer popularity, and we saw more mainstream conversation around whole-home electrification. Energy efficiency, clean energy production, and energy storage were top of mind too, thanks to the Inflation Reduction Act.
We’ve been keeping up with all of it here at Energy Circle. In 2022, we hosted twenty webinars about the current energy efficiency landscape and what it means for digital marketing best practices in our industries. Here’s a roundup of our top five most-viewed webinars of 2022:
1. The Inflation Reduction Act and Our Industry’s Future
Get expert insight into the Inflation Reduction Act and learn how to leverage it to its full advantage in order to benefit your HVAC, solar, or home performance business.
2. Marketing to Low-to-Moderate Income Audiences: Leveraging the Inflation Reduction Act
Learn tactics and strategies to leverage your digital marketing in order to take advantage of the Inflation Reduction Act as it relates to low and moderate-income homeowners.
3. Industry Predictions for 2023 and Beyond: A Contractor Panel
Get insight from a unique group of contractors as they share what they've been seeing on the ground as of late, the changes they've made within their businesses in 2022, and what they expect for 2023.
4. Updates to Optimize Your Web Presence for the Inflation Reduction Act Era
Learn how to best leverage your web presence to most effectively market the benefits of the Inflation Reduction Act to your customers.
5. Planning for 2023: What Contractors Should Consider
Learn how to shore up your digital marketing and lead generation strategies at the start of and throughout 2023.